This Way was a campaign designed by myself and 12 other designers to promote multi-modal transportation in Chattanooga. We began with researching why one might not chose to use alternate forms of transportation and designed based around these responses. We created posters and ads like these, using catchy slogans and pictograms, as well as neighborhood banners, brochures and stickers. We then showcased our work in an exhibition we designed, that not only displayed our solutions but was fun and interactive for the guests.
Created with the UTC design team.