ROBAR is a speakeasy-style cocktail bar in Chattanooga, TN. The drink recipes were inspired by a vintage cocktail book, so the typefaces and illustration styles drew from those of the 1950s.
Created with the Widgets & Stone Design Team.
I played a lead role in developing a brand identity and creative strategy for a cutting edge medical marijuana company. We treated images of people and nature with a light filter inspired by the greenhouses used to cultivate the product. This created an ethereal feeling and a positive, energetic mood.
Created with the Health Brand Group design team.
I created a look and feel for ConcertoHealth, a company that provides comprehensive care to under-served communities in Detroit and Seattle. The design strategy grew from the idea of surrounding the patient with care, acknowledging ConcertoHealth’s view of healthcare as all-encompassing, including each patient’s diverse social, emotional and physical needs.
Created with Health Brand Group
This Way was a campaign designed by myself and 12 other designers to promote multi-modal transportation in Chattanooga. We began with researching why one might not chose to use alternate forms of transportation and designed based around these responses. We created posters and ads like these, using catchy slogans and pictograms, as well as neighborhood banners, brochures and stickers. We then showcased our work in an exhibition we designed, that not only displayed our solutions but was fun and interactive for the guests.
Created with the UTC design team.
Clinica Medicos provides bilingual medical services to Chattanooga’s underserved Latino population. Drawing inspiration from the rich colors and patterns of South America, we created an identity that is warm and welcoming.
Created with the Widgets & Stone design team.
The Scarlet Letter
I typeset and redesigned Nathaniel Hawthorne's The Scarlet Letter. I chose a historic typeface to reference the time period and used open and spacious leading to mirror the isolation experienced by Hester.
Cover Photograph by Petra Collins
I used a series of glitched images of outdoor landscapes that I photographed to explore the relationship we have with technology and the discomfort that arises when it malfunctions. The images were chosen as cover art for University of Tennessee at Chattanooga’s literary and arts magazine.
Internet Library of Physical Books
This "Internet Library" features a daily scanned library book from the University of Tennessee at Chattanooga's library. The books are chosen in response to the Featured Article that appears everyday on Wikipedia's homepage. The title of the featured article is searched through the UTC library database and the first book result is scanned and added to this digital collection.
No More Secondhand God
I created this layout on a copy machine using a printed handout of Buckminster Fuller's essay No More Secondhand God. In the essay, Fuller claims that “no man can prove upon awakening that he is the man who he thinks went to bed the night before, or that anything that he recollects is anything other than a convincing dream.” Inspired by this idea, I created moments of presence and absence as well as an overall feeling of disorientation in my composition while still adhering to a grid structure.