I developed a logo, product packaging and a photography style for a Medical Marijuana company called Chroma.
The logo was inspired from the shape of the Marijuana leaf and the greenhouses that help to grow the plants.
Because of the important role the sun plays in cultivating the plant, the packaging was inspired by the sun’s relationship to earth throughout the day.
I used the astronomical terms for the angles of the sun to represent the range of products.
Each product has a different ratio of THC and CBD and therefore has a different color, shape and astronomical element, depending on where it falls in the spectrum.
The photographic approach for Chroma was also inspired by the greenhouses that grow the product.
Photos were treated with a “light leak” effect that mimics this idea of letting light in. Photos of people and nature were treated with this effect, creating an ethereal feeling and a positive, energetic mood.